SMH, the Swiss Corporation for Microelectronics and Watchmaking Industries created a Swatch (Second Watch) − a slim plastic watch with only 51 components (instead of the usual 91 parts or more) that combined top quality with a highly affordable price. It first went on sale in 1983. Since this time, it has gone on to become the most successful wristwatch of all time, and The Swatch Group, its parent company, is the largest and most dynamic watch company in the world.
New developments have been taking place to sell alongside the standard Swatch watch in plastic − IRONY (the metal Swatch) the Swatch SKIN Chrono (the world's thinnest chronograph) the Swatch SNOWPASS (a watch with a built-in access control function which can be used as a ski pass at many ski resorts throughout the world) and Swatch BEAT (featuring the revolutionary Internet Time).
Outstanding technical capabilities and advances in the fields of science and technology have already been proven by Swatch during its role as the Official Timekeeper in several Olympic Games and Ski and Snowboard World Cup competitions.
Prices: £25-£125
